Indentity Design

Branding creates the skeletal visual system from which all other design originates.

Initial app launch sequence for JK Zine

Details

Identity Design from Scratch

Together we will hone in on the tone of voice for your brand, as well as your value proposition and target market. These pillars will help formulate a clear, coherent identity system and robust guidelines for usage.

Rebranding

Rebranding is a wonderful, and necessary process, to help a business pivot or grow into a new market. We will audit your current brand position and customer base, as well as set goals for the rebrand growth trajectory.

Prices begin at $1,900.

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The Process

01

Discovery

An identity design package begins with an in-depth brand interview to define your desired market position and our strategy.

02

Define

We collaborate on a moodboard (a set of visual references) that set the tone for the design work to come.

03

Ideate

Design rounds will include at least two versions on a logo design (wordmark, icon, and tagline), supporting typography, color palette, and image direction.

04

Deliver

The project culminates in a thorough brand guide document along with all relevant assets, ready for use. Kindly email me a request to see a past brand guide if you'd like to view a sample of this document.