The unique space opening in the Kansas City Crossroads district will be an outlier in the events industry for the city. We needed a logo that could be instantly recognizable, that communicated sleek modernity, while remaining playful and accessible.
The unique space opening in the Kansas City Crossroads district will be an outlier in the events industry for the city. We needed a logo that could be instantly recognizable, that communicated sleek modernity, while remaining playful and accessible.
The logotype and icon are largely inspired by mid-century design movements such as Bauhaus. A subtle fountain image is baked into the identity as a reference to Kansas City, "the city of fountains."
The bold but welcoming identity system was applied across numerous platforms including social media campaigns, web design, and a suite of stationery.
