Estudio Alba jewelry is made by fairly paid female artisans in Peru, using noble metals ethically sourced from the Madre de Dios region by miners trained in mercury-free mining practices. A portion of sales goes back to initiatives training miners in the area on fair mining practices and supporting sustainable development in the area. They needed a complete identity design to be the primary building block for launch.
We settled on a logo that is organic feeling and elegant. We developed a full identity system for Estudio Able, including typography, color palette, and creative direction for both product images and brand lifestyle shots.
From the initial brand guidelines, we were able to apply the identity to a slew of design applications: a 'coming soon' splash page, an e-commerce product details page, a launch marketing campaign, and recyclable packaging.
